An organisational case study Assignment Example | Topics and Well Written Essays - 1250 words

An organisational case study - Assignment ExampleStrategic homework which is a key comp iodinent of organizational entrepreneurship entails the tuition of business mission, decisions both long term and short term objectives, and prioritizing strategies (Karami, 2003). Dana (2004) notes that it is associated with deciding which resource is for what and in what amount, the process of entering international market or issues tie in to mergers with suppliers or sales agencies to diversify operations. Strategic formulation in business thus involves the perception of any strategy formulation process which has marked phases that are time-bound. Focus on southwest Airlines This paper examines southwestward Airlines using SWOT Analysis in understanding its market penetration and product development strategic frameworks. It also draws the way forward for the airline to remain competitive. Bohm (2008) agrees that SWOT compendium has been used to evaluate and identify a number of areas in p roject formulation and Southwest is not an exception. The framework is used in social occasionping out the Strengths, Weaknesses, Opportunities and Threats. Indeed, it is used to formulate strategic plans and crafting solutions to control situations. All these predominantly follow an in-depth analytic thinking of external environmental factors that affect the market and operations of Southwest Airlines (Bohm, 2008). ... outhwest Airlines One such is the organizational structure which focuses on the flow of education and responsiveness to client-related issues (Bohm, 2008). Southwest has often demonstrated quick response to client issues e.g. flight delays. Besides, the organizational organ gram is such that the pecking order is clear therefore the flow of information to those responsible in handling it is promptly facilitated for corrective action (Price, 2007 Mentges & Renga, 2010). Beyond this the strength in communication is further compounded by the fact that Southwest Airlin es has an optimally utilized website. It was indeed one of the first airlines to have a fully fledged website to create widespread customer awareness on its services. However, one of the websites weaknesses is that fares are not clearly outlined to enable customers make informed decisions just by the click of the mouse (Price, 2007). Regardless, it is reported that the airline has the largest pocket billiards of website visits. It is also highly ranked with the best profitability record in the American market. The website also has a magazine that has caught the attention of many thereby rescue with it more customers (West, 2005 Joyner, 2006). In regards to the internet use Hoffman et al. (2001) believes that the company is on the right footing given that this is the information transformation age. The second way of examining internal analysis of strength and weaknesses is by looking into the organizations planning. Daft (2008), states that the point is to examine the feasible long and short term arrangement or map of action concerning for example the human resources. In this regards Southwest Airline is on top of its game. It also plans its flight operations well in advance and suitably communicates