Wars Pepsi VS Coca Cola Essay Example for Free

Wars Pepsi VS Coca sess EssayHistory of PepsiPepsi was get-go introduced as Brads Drink in United States, in 1893 by Caleb Bradham, who make it at his drugstore where the make happy was s senile. It was later labeled Pepsi sens, physical bodyd after the digestive enzyme pepsin and kola nuts personad in the recipe. Bradham sought to crap a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi- grass from his drugstore to a rented warehouse. That year, Bradham sold 7,968 g on the wholeons of syrup. The neighboring year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 g bothons. In 1909, automobile bleed pi hotshoter Barney Oldfield was the number 1 celebrity to endorse Pepsi-Cola, describing it as A bully drink renovateing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was thusly used over the next dickens decades. In 1926, Pepsi received its first logotypetype sanguineesign since the original design of 1905. In 1929, the logo was changed again.In 1931, at the depth of the Great Depression, the Pepsi-Cola partnership entered bankruptcy in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a closure of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsis assets were purchased by Charles Guth, the President of Loft Inc. Loft was a confect manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores fountains after snow refused to pass come to him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three tell apart cause between 1922 and 1933, The Coca-Cola Comp whatever was offered the opportunity to purchase the Pepsi-Cola follow, and it declined on distri justively occasion.History of Coca ColaCoca-Co la was invented in 1886 by John Pemberton, an Atlanta, Georgia, pharmacist. Pemberton was actually trying to concoct a headache remedy, totally when once he mixed his special syrup with carbonated water, and a a couple of(prenominal) customers tasted the result, he documentaryized that he had the makings of a bulkular sodafountain beverage. The name Coca-Cola was coined by Pembertons bookkeeper, Frank Robinson, who also wrote out the in the raw name in the expressive playscript that has become Coca Colas signature logo.Though the Coca-Cola Company apparently would preferably not talk close to the origin of its name in detail, its go across that Robinson derived Coca-Cola from two of the drinks ingredients grass from the cola nut, and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenth-century patent medicines, and by the regulations of the day it contained a minuscule amount that in all probability had no effect on its consum ers.Still, by the proto(prenominal) 1890s on that point was a rising tide of anti-cocaine sentiment, and Atlanta businessman Asa Candler, who acquired the Coca Cola Company in 1891, steadily decreased even the tiny amount of the drug in the recipe. The only priming Candler kept putting even minute amounts of coca extract in the drink was the be reposef that to take a means it entirely might cause Coca Cola to lose its trademark. just now Coca-Cola was completely cocaine extra by 1929.In 1940, the U.S. Supreme Court ruled that the name change state rightfully belongs to the Coca-Cola Company.In financial circles, Coca-Cola has been one of the strongest and some reliable trading stocks, showing a steady return in all of its years of existence scarce one. Warren Buffet, one of the worlds richest men, has eer touted Coca Cola as an substantive in ones stock portfolio. Comparision between their AdvertisementsAdditionally bandage Pepsi with its younger audience tends to focus soley on start out stars, it was Coca-Cola who is regarded as having one of the owing(p)est TV advertisiments of all time, featuring a far more mature pop band Blondie and the enormous puddle Atomic, the video played the main chorus of the song to the backdrop of professed(prenominal) footballers taking part in geniune competitive World Cup games and the noise a contender for the covet title of Greatest Commercial of All Time in many nations. Coca-Cola had Christina Aguilera featured in their commercials, while Pepsi had Britney Spears, KeshauntaeBrown, Michael Jackson, and Mariah CareyComparision between their Marketing ApproachBoth Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola uses phrases much(prenominal) as snowfall side of life in their web spot, www.coca-cola.com, while Pepsi uses phrases such as Hot pressure in their website, www.pepsi.com, to promote the idea that Pepsi is in sync with the cool side of life. Coca-Cola is more popular and Pepsi has a bigger company. Pepsi tries to reach out to the younger generation by appealing to pop culture. If you lambast their website you will be greeted with flashy pages containing pop music, cars, and fashion. Coca-Colas website also has links for music and sports, two arenas in which soda-pop is frequently consumed however, Coca-Colas is slight flashy and uses a classical appeal, approximately desirely because of Coca-Colas long history as the standard for cola beverages.Comparision between Market ShareComparision between LogoPepsis LogoThe Pepsi logo, just like the worlds favourite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet. Despite the lapse of over a 100 years, Pepsi Cola stock-still leads the beverages industry and continues to capture the mindts and minds of millions of consumers with its dazzling taste and refreshing qualities. The production of Pepsi Cola kicked off on 16th June 1903. The logo that w as designed back then remains more or less the same with minor innovations. Caleb Bradham, the man who founded the company, basically scribbled a design which later went on to gather fame. sleuthing the success of his ground breaking drink, he came up with a logo and that centered on curves. The first visible changes were made in 1940 and 1950, when red and blue modify replaced the original red logo on with a slight alteration to the shape. Another change to the logo was made in 1962 when the word Cola was dropped from the logo, making it just Pepsi. The logo again embraced some minor changes on its centennial anniversary in 1998, with Pepsis success reflected by a sphere which still is part of the worlds most popular logotoday.Coca Colas LogoCoca Cola is worlds biggest fault and its logo is most omnipresent in consumer psyche. In numerous surveys, it has been ranked as the most popular and most trusted scrape of the world which is sold in more than 200 countries of the world. c hemist John S. Pemberton was the inventor of Coca-Cola. It was invented as patent medicine. His partner Frank Mason Robinson created first Coca Cola logo in 1885. First it was called, Coca Wine, but Robinson came up with the idea of Coca-Cola because he thought the two Cs would look well in advertising, and visualized the logos distinctive cursive script called Spencerian script which was a prevalent form of handwriting in 19th centurys US.The red and white color combination was chosen as it was attractive, has blend of energy and purity. It was also meant to attract the youngsters. precedent of one basic logo design that has ruled the world without having much change in it, yes there was some subtle and minute alteration, but it has not drastically changed the properties of the logo. Compared to Pepsi, Coca-Cola logo ameliorate positioned in consumer psyche, thats because when most people think about it, they think of this logo only and not of many variants. But when Pepsi is men tioned, many logos flow into peoples minds. Coca-Colas barely changing logo is better for people to remember.Comparision between Slogans over the yearsSince both were developed and introcuded by pharmicists, they claimed that both drinks had medicinal properties. Cokes 1900 motto was For headache and exhaustion, drink Coca-Cola, while Pepsis 1903 slogan was Exhilarating, Invigorating, Aids Digestion. In 1929, Pepsi claimed Heres Health Coke has been selling a refreshing and satisfying image for a longer time than Pepsi. Heres a quick list of slogans that instigate us a lot of those we see today* 1904 Coca-Cola satisfies* 1904 Delicious and Refreshing* 1905 Good all the way down* 1906 Thirst quenching delicious and refreshing* 1907 Cooling refreshing delicious* 1909 Delicious, wholesome, refreshing* 1909 Delicious, wholesome, appetite quenching* 1909 Drink delicious Coca-ColaIn the other hand, Pepsi tried to show that their drink was better for flyspeck pockets, having m ore ounces of drink available in each bottle. Check it out * 1934 Double Size* 1939 double as Much for a Nickel* 1943 Bigger Drink, Better Taste* 1949 Why Take less(prenominal) When Pepsis Best?After that, since Coca-Cola was the top selling cola drink for so long, Pepsi started to change their awareness. Pepsi had to find a way to make people think different of what they were used to. Making Coke look old was solution they found.* 1961 Now Its Pepsi for Those Who Think Young* 1963 Come Alive Youre in the Pepsi Generation* 1984 The Choice of a New Generation* 1989 A Generation Ahead* 1993 Be Young, Have Fun, Drink Pepsi* 1997 Generation conterminousAlthough its reign was never trembled by Pepsi, Coke replied these slogans reaffirming its untouchable quality and tradition.* 1942 The only thing like Coca-Cola is Coca-Cola itself* 1945 Whenever you hear Have a Coke, you hear the voice of America* 1970 Its the real thing* 1985 Americas Real Choice* 1989 vernacular Beat the Feeling* 1990 Cant Beat the Real Thing* 1993 Always Coca-ColaAnother detail that makes clear to us that Coke never matte up threaten is the fact that the Coca-Cola logo was hardly ever changed. The generation Coke tried some change, the feedback was all negative, and they had to bring back the classic logo. Pepsi has been changing its logo since ever, adjusting themselves to each generation, making their way to become the young choice.Comparision between their websitesPepsis WebsiteThe Pepsi website (www.pepsi.com) offers users a real different hold up than Coca-Colas website. The Pepsi site greets users with an animation and sounds of a glass being filled by ice and Pepsi, which is then paired with a food item such as onion rings or a fajita. There are four main links in Pepsis main page, two of which brood directly with Pepsi marketing campaigns. The first link is entitled promotions. By clicking this link, users of PepsiCos website are taken to a contest that involves consumers buying Pepsi and having a 1/3 chance of receiving a free music download courtesy of Apples iTunes. The second link, called street motion allows PepsiCo website users to enter a drawing where the victor will receive a free luxury automobile.The third link is for Pepsi sports where the NFLs Rookie of the grade is named and consumers are reminded time and time again that Pepsi is the official drink sponsor of the NFL. This link also includes blow video of e genuinely Pepsi Super Bowl ad. The final link is entitled Pepsi music. This link takes users to Pepsis website touting their sponsorship of a summer music tour that involves some of the biggest names in pop-music. Pepsis sites are very tardily to navigate if one is looking to find information about PepsiCos promotions or marketing campaigns. If a user is looking for company or product information, however, it cornerstone be difficult to find. At the commode of the main page is a small link for company information. By clicking this link, users are taken to a different page called PepsiWorld.com.At PepsiWorld.com, users can find the companys history, job information, and information on other brands that Pepsi owns such as Quaker Oats and Frito Lay. Aesthetically, Pepsis websites are very nice. They use bright colors and large, animated links. The site can prove to be frustrating for those that are looking for company information, but for everyone else, they are very interactive and fun. PepsiCos sites are geared much more towards customers that are already Pepsi drinkers and stomach an idea of PepsiCos marketing campaigns. The goal of PepsiCos sites are not to build new customers, rather they aim to reinforce current customers concepts of the organization.Coca Colas websiteWhen you arrive at Coca-Colas front page, you are greeted by three pagelinks. These links connect to Coca-Cola company information, their worldwide site, and their U.S. site. By clicking the company information link, the user is transported to Coca-Colas official company website where one can find information for investors, job information, and a company history. The company information page is set out in an well-off to navigate manner with pull-down menus for each of the links within the company page. The worldwide and the U.S. sites on www.cocacola.com are very similar in content. The worldwide site provides international users with a link to Coca-Colas country-specific sites that provides information on products and Coca-Cola themed games and downloads.The Coca-Cola in the U.S site provides many of the same marketing tools that the international sites provide. There are pull-down menus on the site for music downloads, product information, sports, message boards, as well as links to all Coca-Cola television advertisements. each(prenominal) of Coca-Colas web pages is easy to navigate. However, most of the pages are not aesthetically pleasing. With the exception of a a few(prenominal) of the internati onal sites (www.zambia.coca-cola.com), most Coca-Cola sites are mainly done in different shades of red and black. This provides a very dull drive for the user while searching the Coca-Cola website. Coca-Colas website focuses on not only current customers, but it also focuses on building strong relationships with existing customers by providing large amounts of company and product information.Comparision between Brand Personality and Target MarketsPepsis Brand Personality and Target MarketsPepsi has always had a young target audience. Many of their ads were targeted at teens and pre-teens and are injected with fun, sports and most often, music. Pepsi has leveraged all manner of musical theater celebrities over the years. There was a fantastic commercial featuring Michael Jackson and a group of kids that are probably far too young to legally target for such a sugary product these geezerhood When Pepsi wasnt using musical celebrities, humor was their weapon of choice, again utilizing young kids in the ads. Who could forget the benignant little girl telling the bartender, I asked for a Pepsi Pal in the voice of the Godfather?A few hilarious advertisements of PepsiCoca Colas Brand Personality and Target MarketsThough to a degree, Coca-Cola and Pepsi have always been similar in their fun and young personalities, the two companies have consistently stayed on separate paths over the decades. On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen ceaselessly gravitating towards the emotional side of branding. Coca-Cola ads depict human experience in two primary ways. First, Coca-Cola was embracing diversity. This can be clearly seen in its long-running Id like to buy the world a Coke series of ads, depicting people from all over the globe joining together in Coke and song. Further, Coca-Cola has long been available in one form or another in countries all across the world and its even rumored to be the most recog nizable brand, logo and even word on the planet.When Coca-Cola ads arent targeting worldwide diversity, they still possess a strong sense of community and overcoming differences and hardship by dint of universal similarities such as a love for Coke. The second way that Coke has leveraged the human experience throughout the years is through a strong emphasis on families. They seem to know that mommy does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only a family desire, but that is an integral part of the familys life. This occurs all over Coca-Colas advertising throughout the years. Whether its an endearing aspect of a father and son watching the Santa Coke truck go by or a family of polar bears consistently being brought together by Coke, the ads are aimed right at the hearts of American consumers. Comparision in tactics of Gaining ConsumersPepsi Changes EverythingIn the evolution image above of Pepsis logo, consumers saw Pepsi roll o n with popular design trends as they introduced Photoshop-centric gradients, shadows and highlights. As with every good design trend, this was firmly rejected by the designers of the next decade. The design communitys eventual response was a full-throttle rebirth of minimalism. Every brand that made their logos look shinier in the late 90s suddenly hit command-z and started stripping their personalities through thin, sans-serif fonts and simple, solidness colors By now were all familiar with Pepsis foray into thistrend. After decades of refining, they hit the Pepsi globe with the ugly stick, trashed the familiar bold typography and gave us thisYears later I still cant muster up anything but disdain for this rebranding project. Call me old fashioned but I think Pepsi took a baseball bat to their brand heritage. Meanwhile, they made the e in Pepsi reflect the old logo It might be an movement at cleverness, but it seems indecisive. Emotional brand ties aside, consumers precisely do nt see the logic behind this project. Keeping their image young and fresh is one thing, wasting millions of dollars to twist and smudge your iconic logo is another. They had a really strong and recognizable logo to revert to and rethinking it so dramatically wasnt either necessary or effective in any way.What makes this overhaul absolutely laughable is the explanation behind it from the Arnell Group. Shortly after the rebranding went public a PDF was leaked which is amazingly nonsensical in its attempt to be sophisticated. Pepsi has since recovered from the publics hatred of their new brand simply by trudging on. The redesign of their entire line of drinks has stuck with the exception of Sierra Mist, whose strange foggy forest design has already been abandoned for a new look that is actually quite attractive by comparison. Meanwhile, Pepsis overall personality has stayed pretty much the same as they continue to primarily use humor and music in their advertising. In 2011, their Sup er Bowl featured several humorous Pepsi sludge commercials and the Pepsi website prominently features an index of emerging artists.The biggest brand goal change that took place with the rebranding project was the Pepsi Refresh Project, which continues on today. Through this initiative Pepsi gives grants to people with great ideas for how to improve their community. Its an excellent project and a great management for Pepsi. More and more, big companies are expected to use portions of their mountains of cash to make the world a better place and the Pepsi Refresh Project is doing exactly that. From this we can also see the effects of their branding in action. Notice how they consistently use the new logo as an O in mixed places. Honestly, despite rejecting the drastic change of their logo I do like the consistency of the visual direction theyve gone in ever since.Coke SimplifiesIn the early 2000s, Coke underwent a process very similar to Pepsis rebranding project. Like Pepsi, Coca-Co la undertook a branding project that had essentially undone the clutter that had made its way into the brand identity and strip it down to a meaningful and simplified version. In a case study released by San Francisco design firm Turner Duckworth, the problem with Coke was clearly depictedThe Turner Duckworth team responded to this problem in a drastically different way than the Arnell Group handled the Pepsi refresh (for starters, their logic actually made sense and wasnt a bunch of circles). Arnell did in fact modify the Pepsi brand, but in the process they redefined it into something that it has never been before. On the surface, this sounds great but as we saw, the execution felt more like a gunshot to the heart of the brand. Turner Duckworth on the other hand, didnt attempt to redefine the most valuable brand on the planet, they simply brought it back to its roots. The result was a fortify of the core features of the logo and product imagery.Turner Duckworth realized that th e heart of the brand didnt just lie in the logo itself but something physical that consumers had all experienced in a very real way over the years the coke bottle. This idea of leveraging something physical is very important. Weve all had Coca-Cola from a can, paper cup and plastic bottle before, but theres something magically nostalgic about that old glass bottle. Not only did they apply their newly simplified look to the glass Coke bottle, they made the silhouette of that bottle the new brand hero and began using it in new and innovative ways. Below we can see the awesome Coca-Cola aluminum can bottles and the application of the Coke bottle silhouette onto other representations of the Coke brand such as paper cups and door signs.