Favorite Brand Paper Research Example | Topics and Well Written Essays - 1000 words

Favorite Brand - Research Paper Example The brands quality is evidenced by celebrity endorsing it, particularly by the athletes. For instance, Lance Armstrong chose to wear Oakley products in the Winter Olympics in 2006. Also, in 2010, the miners who got trapped in a mine for seventeen days in Chile were offered Oakley sunglasses to protect their retinas after reaching the ground during the saving pursuit. The military, Hollywood stars, and royalties are also among the users of Oakley products. Eldridge (2011) asserts that, Oakley products are not only worn for fashion purposes, but owing to the quality thereof. Indeed the fusion of science with art has enabled athletes redefine what is thought to be impossible physically. The exclusive research and technology as evidenced by the ideal balance 3-point frames, which are calculated at providing the user with optimum optical alignment, comfort and stability makes the Oakley brand stand out. The pressure points inherent in ordinary frames are obviated from Oakley frames while facilitating an accurate and sharp vision. Much emphasis is paid on the clarity and sharpness of the image that the prospective user should acquire, as such; the Oakley products have High Definition Optics (HDO) lenses. Oakley lenses also ensure that no harmful ultraviolet or blue light penetrates to the eyes of the user (Eldridge, 2011). The lenses are designed is such a way that the harmful rays get filtered into the lens as opposed to a mere coating that can run out with the passage of time. Oakley offers a variety of options for the prospective user in terms of color and style. For instance, there are iridium and polarized lenses, whereby iridium refers to a coating with the ability of cutting some light and enhancing others, whereas polarized lenses prevents bouncing light from other surfaces from reaching the eye. The SwitchLock feature enables users to vary the lenses promptly in order to grant optimum visibility in various situations.